Build the foundation that makes selling feel obvious.
A 4-week project to systematically build your commercial foundation. You walk away with a complete GTM system - not a slide deck collecting dust.
What we build together
This isn't a consulting engagement where you get advice and a PDF. We build the actual system - positioning, process, tooling - and I stick around for 60 days to make sure it works in the real world.
ICP definition
We figure out who actually buys from you - not who you wish would buy. Based on your closed deals, not assumptions. This alone usually doubles close rates because you stop wasting time on wrong-fit prospects.
Positioning and messaging
Why should someone pick you over the 15 alternatives they're evaluating? We build a positioning framework that makes your value obvious - so your sales team stops explaining and starts closing.
Pricing strategy
Most B2B SaaS companies undercharge by 30-50%. We restructure your pricing around the value you deliver, not what competitors charge. Includes packaging, tier structure, and objection-handling scripts.
Sales playbook
A documented, repeatable process your team can follow. Discovery call scripts, demo frameworks, follow-up sequences, objection handling. Not theory - actual templates your team uses starting day one.
Automations and technical setup
CRM workflows, email sequences, lead scoring, outbound automation. The boring stuff that compounds. We set it up, test it, and train your team on it.
60 days implementation support
After the 4-week build, I'm available for 60 days to iterate, troubleshoot, and optimize. Because no plan survives first contact with real prospects unchanged.
This is for you if
- You have a product that works but sales feels harder than it should
- Your team can't articulate why you're different in under 30 seconds
- You're closing deals but it's not repeatable - it depends on one or two people
- You've tried hiring salespeople but they can't sell as well as the founder
- You're somewhere between €200k and €5M ARR
This is not for you if
- You're pre-product or pre-revenue
- You want someone to "just run ads"
- You need a brand refresh, not a commercial foundation
- You're looking for a magic bullet instead of systematic work