01
You're undercharging
Because when the prospect asks "why so expensive?" you freeze. You mumble something about value and quality, but you can't articulate it in a way that makes them WANT to pay more. So you discount. Again.
Stop leaving €10-50k on the table every month.
Nail your positioning. Build a repeatable process. Automate what slows you down. We're Sell Successfully, the GTM partner for European B2B SaaS founders who are done trading effort for revenue.
The revenue problem
You built it. They need it. So why isn't revenue matching your effort?
You've got a solid product. Customers are happy. But somewhere between positioning and closing, money keeps disappearing. Here's what's actually happening:
02
You use fragmented tools
You use a new tool, implement 10% of it. You watch a YouTube video, try one tactic. You hire a marketing consultant who tells you to "post more on LinkedIn." Nothing is connected. Nothing compounds.
03
You don't use AI the right way
AI is perfect to chat with right? It used to be like that. Right now, AI can run your full system better than anyone can. You can have lead qualification, messaging and analytics done the right way.
04
You're working your ass off
But revenue growth is stagnant. You're taking more meetings, sending more proposals, doing more "discovery calls" that go nowhere. More effort, same results. It's exhausting.
05
You're losing deals
To competitors who aren't even better than you. Sometimes they're worse. But they know how to sell, and you don't. So they win the contract while you're left wondering what the hell just happened.
Every month, you lose
Death by a thousand small leaks
01
Every "I need to think about it" that never converts
02
Every ghosted proposal sitting in someone's inbox
03
Every price negotiation where you cave
04
Every cold referral that goes nowhere
05
Every perfect-fit prospect who picks someone else
06
Your team grinding for leads instead of running a system
07
Every non-automated outreach your team has to do manually
€10k this month. €15k next month. €30k the month after.
By year end, you've left €200-400k on the table.
The 3am thought
Here's what keeps you up at night
You know you're capable of more.
You see competitors with worse products closing bigger deals. You watch inferior solutions scale past you because their sales and marketing is tight.
And they're scaling. While you're stuck.
Not because they're better.
Because they figured out how their market wants to be spoken to. And you didn't.
The worst part isn't the lost revenue. It's the knowing.
Tactics plug the leaks The fix
Being tactical is what stops the leaks
Every leak in your pipeline has a root cause. Bad positioning. Weak messaging. No follow-up system. Manual outreach that doesn't scale.
We don't give you a strategy deck and wish you luck. We build the systems that plug each leak, one by one, permanently.
47% avg close rate increase
6 wks to full implementation
€200k+ recovered pipeline value
Reframe
This isn't a "you" problem.
You're not lazy. You're not incompetent. This is a GTM foundation problem.
You don't need better sales tactics. You don't need more content. You need someone who actually understands your business and says: "Here. This is what's broken in your foundation. Here's how we fix it. Fast."
That's what we do.
About
I've generated €4 million in revenue for clients
Including individual deals worth €120k.
I'm Wouter, and I build marketing and sales that are in synergy. No corporate frameworks. No 200-slide decks. No bullshit theory that doesn't work in the real world.
Book your free auditTrusted by founders at
Experiences shared
Stories from our clients
The best work is done together. Here's how some of them experienced working with me.
I worked with Wouter on my GTM strategy. Because he knows success is not just a good website, it's also about the sales. We went through our entire GTM strategy together and he laser focused us on our target audience. He asked the right questions and challenged us in a way that just pushed us.
Jonathan SalzmannFounder
We were struggling with defining our online identity and marketing strategy. Wouter pierced through our strategy, defined an appropriate online identity and built two innovative websites that align perfectly with our demands. I would highly recommend working with him.
Marco GomesGlobal Sales Director, IRIS Analytics GmbH
You guys are always 3 steps ahead. Every step we thought of, you added three steps more to it. I fall in love every time I see it.
Teena JilkaFounder, FLOK
I have been working 2 years with Wouter and he has been a key partner to help my business grow and succeed. In this new digital era, standing out online is essential. And he knows how to do it.
Virginia VegasFounder, VC Challenge
The sweet spot
The sweet spot between strategic and tactical
Most growth consultants know only one of both:
- Strategy firms that give you templates you can fill in.
- Tactical agencies executing for you without fully understanding your product.
- Generalists who give you the same playbook as everyone else.
We bring both.
Strategic foundation
- Positioning that differentiates, not just "better, faster, cheaper"
- ICP definition based on who actually buys, not who you wish would buy
- Messaging hierarchy that resonates at every stage
- Pricing strategy that justifies premium rates with confidence
Tactical execution
- Sales systems and enablement
- CRM setup and HubSpot consulting that feels human
- Conversion optimization with actual data
- Fractional marketing that aligns your entire commercial stack
- Websites that convert instead of push customers away
The result: growth strategy that feels natural to you, works for your customers, and scales without you becoming someone you're not.
Deal sizes
€2k to €120k
We've sold and built at every price point.
Whether you're selling a €3k service or a €50k solution, the fundamentals are the same. Only the packaging changes.
Industries
Marketing B2B SaaS Service Businesses Tech Companies E-commerce
Customer types
University researchers Fortune 500 procurement Small business owners Tech startup founders Enterprise decision-makers
Pick your level
Three ways to stop the bleeding
Pick the level that matches where you are.
Revenue Leak Audit
€500
One time · within 7 days
For business owners who suspect they're missing opportunities but aren't sure where. Deep-dive analysis, top 3-5 foundation gaps, prioritized action plan, 90-minute debrief.
Book the audit →
Complete Growth Strategy
€2.5k – €15k
One-time project · 4 weeks
For companies ready to systematically build their commercial foundation. ICP, positioning, messaging, pricing, sales playbook including automations and technical setup. 60 days of implementation support.
Talk about it →
The 6-week GTM sprint
€2.5k – €12k
Intensive sprint · 6 weeks
For founders and GTM leaders who need their commercial foundation built, tested and launched now, not later. 1 sprint per month available.
Apply for sprint → 90 days from now
Here's what your business looks like 90 days from now
Seven things that change when the foundation is right.
01
Your positioning is crystal clear
Prospects instantly understand what you do and why it matters to them. Competitors are positioned as alternatives, not substitutes. Your ICP self-identifies when they read your messaging.
02
Your messaging resonates immediately
Website visitors convert at 2-3x previous rates. Cold emails get replies. Sales conversations focus on fit and timeline, not explaining what you do. Marketing and sales are aligned.
03
You're targeting the right customers
Your pipeline is full of qualified prospects who actually have the problem, budget, and urgency. You're not wasting time with leads that don't buy. Close rates double.
04
Your pricing justifies itself
Prospects understand the value. Price objections disappear. You're closing deals at 20-30% higher rates because your positioning supports premium pricing. Revenue increases without discounting.
05
Your systems are predictable
You're not guessing anymore. You have frameworks. You have playbooks. Marketing knows who to target. Sales knows how to convert them. Everyone speaks the same language.
06
You stop leaving money on the table
That €10-50k/month that was disappearing into misalignment and weak positioning? It's now in your bank account. Funding your team. Funding your growth. Funding your life.
07
And you are in charge
You built the foundation. You own it. Your team can execute it. You can scale it. The revenue that was always within reach? You're finally capturing it.
The other path
The cost of inaction
You look at the numbers and realize
- That enterprise prospect who ghosted in March? Your positioning wasn't clear enough. €30k lost.
- That qualified lead from marketing in June? Sales said "not a fit." Misalignment. €15k lost.
- That competitor who's worse than you but closing at 2x your price? Better foundation. Immeasurable market share lost.
Add it up: €200k to €400k left on the table. Again.
Your competitors aren't waiting
They're tightening their positioning. They're aligning marketing and sales. They're testing messaging with real buyers. They're capturing market share that used to be available to you.
By the time you finally decide to fix your foundation? It's too late.
The money you're leaving on the table today doesn't pause
Every month you wait is revenue you'll never recover. Every misaligned conversation trains your market that you don't know what you're selling. Every weak positioning conversation makes the next one harder. This compounds.
- Wait six months? You've left another €50 to €150k on the table.
- Wait a year? €200 to €400k gone forever.
- Wait two years? Your competitors' positioning is so strong you can't compete without massive discounting.
The best time to fix your foundation was six months ago. The second best time is today.
Common questions
FAQ
I have a VP of Sales / Marketing. Why do I need this?
Your VPs are excellent at executing within their function. But GTM foundation (positioning, ICP, messaging) sits above sales and marketing. It's the layer that aligns both teams. Most companies don't have anyone owning this cross-functional foundation, so marketing and sales stay misaligned.
We already did positioning work. Why would we do it again?
Most positioning work lives in a deck nobody uses. If your sales team can't articulate your positioning in 30 seconds, or if prospects still don't understand what you do differently, your positioning isn't working. We fix that.
What if I'm in a complex or technical industry?
Even better. I spent years selling behavioral research software to academics and Fortune 500 teams. Eye-tracking technology. Physiological sensors. If you can explain it, I can help you sell it better.
Can't we just hire a fractional CMO or VP Sales?
Fractional leaders are great for ongoing execution. But they cost €5-8k/month and take 3-6 months to diagnose and fix foundation issues. The sprint builds your foundation in 6 weeks at similar total cost. Then your fractional leader can execute against solid positioning instead of guessing. And if you want me as a fractional leader? Awesome, let's chat.
How is this different from a brand agency or messaging consultant?
Brand agencies focus on visual identity and creative. Messaging consultants focus on copy. We focus on commercial foundation: the strategy layer that makes your sales and marketing actually convert. We care about closed deals, not awards. That being said, good design is still powerful and we're all about that.
What if we're too early stage?
If you're pre-product, you're too early. If you're post €200k ARR or about to launch and expand, you're at the perfect stage. This foundation prevents expensive mistakes and wasted runway.
What if we're too late stage?
If you're already making €5M+ ARR with a 20+ person sales/marketing team and things are working, you probably don't need this. If you're at €2-5M ARR and growth is stalling despite adding headcount, your foundation likely has gaps. We find them fast.
What industries do you work with?
70% of my work is B2B SaaS. The other 30% is B2B services, professional services, and technical products. If you sell complex solutions to businesses with 3+ month sales cycles, the fundamentals apply.
How do I know if I'm the right fit?
If any of these are true, you are: launching a new product and want to start scaling, you don't know what your next step is, you're selling but your closing rate is under 40%, you've lost deals to "cheaper" competitors, you have a hard time justifying pricing due to positioning, you have no systematic sales process, or you're working hard but revenue isn't growing proportionally.
What's your refund policy?
The €500 audit is non-refundable (you get deliverables either way). For the Main Course and Sprint we have a 7-day cancellation policy. Nobody has stopped working so far. If my team and I don't get you the outcome that was discussed, we keep working for free until we do.
Can I start with the audit and upgrade later?
Absolutely. Start with the €500 audit. See the value. Then decide if you want the full strategy or ongoing partnership. No pressure.
I am not your target audience but I want to work together. Will you?
Book a call with me, tell me what you do. If it's a fit, we can always start with the audit and go from there.
You've read this far
That means something is resonating
You know you're capable of more revenue. You know your launch, systems and processes need work.
You know waiting another month means another €10-50k left on the table.
€500
Start with the Audit
Deep-dive of your positioning, messaging and ICP. Top 3-5 foundation gaps. Prioritized action plan. 90-minute debrief. Yours to keep regardless.
Apply for the auditFree
Get a 10-minute video audit
- We look at your website and copy
- Identify your offers, CTAs and ICP
- Identify leaks and improvement points
- Record a video with direct feedback
Direct
Email me directly
- Tell me about your business
- Tell me what's not working
- I'll reply personally within 24 hours