Terms, Privacy & Cookies
Last updated: May 2026
1. Terms & Conditions
Effective date: May 2026
1.1 About Us
These terms govern the services provided by Sell Successfully LLC, operated by Wouter van de Velde.
- Owner: Wouter van de Velde
- Email: wouter@sellsuccessfully.io
- Phone: +31 6 19 31 55 83
- Website: sellsuccessfully.io
- Company type: LLC (Limited Liability Company)
- EIN: 35-2954965
- Registered address: 30 N Gould St Ste R, Sheridan, WY 82801, USA
1.2 Scope of Services
Sell Successfully provides B2B sales consultancy services to business clients, including:
- Sales process audits and strategy
- AI-powered sales automation (lead enrichment, outreach systems, CRM integration)
- Outbound lead generation design and implementation
- Ongoing sales partnership and advisory
All services are B2B only. These terms apply to all clients and visitors to sellsuccessfully.io.
1.3 Service Agreements
Sell Successfully operates across three engagement types:
- Sales Audit — A focused one-time engagement to diagnose your current sales process, identify gaps, and deliver a prioritised action plan.
- Sprint Projects — Time-boxed engagements (typically 4–8 weeks) to implement a specific outcome: outbound system, lead generation machine, sales playbook.
- Ongoing Partnership — Retainer-based advisory or implementation support. Terms, deliverables, and scope are defined in a separate Statement of Work (SOW) or service agreement signed before work begins.
In all cases, a written agreement or confirmed email exchange constitutes acceptance of scope and commercial terms.
1.4 Payment Terms
- Sales Audit (€500): Payment is due in full before the audit session. This fee is non-refundable once the audit call has been scheduled and confirmed.
- Sprint & larger packages: Invoiced as agreed in the SOW — typically 50% upfront, 50% on completion. Cancellations made more than 7 calendar days before the start date receive a full refund of any upfront payment. Cancellations within 7 days forfeit the upfront payment.
- Ongoing retainers: Billed monthly in advance. Either party may terminate with 30 days' written notice.
- Late payment: Invoices unpaid after 30 days may incur a late payment fee of 1.5% per month, consistent with Spanish commercial law.
1.5 Intellectual Property
All deliverables — including playbooks, templates, sales sequences, frameworks, and automation systems — created specifically for a client become the client's property upon full payment.
Sell Successfully retains the right to use anonymised methodologies, frameworks, and learnings from client engagements to improve its services and create general educational content. We will never share client-specific data, names, or results without explicit written consent.
All original content on sellsuccessfully.io (text, graphics, concepts) is owned by Sell Successfully and may not be reproduced without permission.
1.6 Results & Liability
Sell Successfully provides strategic guidance and implementation support. We do not guarantee specific revenue outcomes, lead volumes, or deal closures — these depend on execution, market conditions, and factors outside our control.
To the fullest extent permitted by law, Sell Successfully's total liability for any claim arising from a service engagement shall not exceed the fees paid for that specific engagement in the 3 months preceding the claim.
We are not liable for indirect losses, lost profits, or consequential damages.
1.7 Governing Law & Disputes
These terms are governed by the laws of Spain and applicable EU regulations. Any disputes will first be addressed through good-faith negotiation. If unresolved within 30 days, disputes will be referred to the competent courts of the Balearic Islands, Spain.
1.8 Changes to These Terms
We may update these terms from time to time. The current version is always available at sellsuccessfully.io/terms-privacy. Continued use of services after changes constitutes acceptance of the updated terms. We will notify active clients of material changes by email.
2. Privacy Policy
Effective date: May 2026 — GDPR compliant
2.1 Data Controller
The data controller responsible for your personal data is:
- Wouter van de Velde trading as Sell Successfully
- Mallorca, Spain (EU)
- wouter@sellsuccessfully.io
- +31 6 19 31 55 83
For any data-related enquiries, contact us directly at the email above.
2.2 What Data We Collect
We collect only what we need. Depending on how you interact with us, this may include:
- Contact form submissions: name, email address, company name, message content
- Audit bookings: name, email, company, phone number, scheduling preferences
- Client engagements: business contact details, company information, communications, project-related data
- LinkedIn & outreach: publicly available professional profile information (name, job title, company, LinkedIn URL) — only for B2B outreach relevant to our services
- Website visits: IP address and basic usage data collected by Cloudflare for security and performance purposes
We do not collect sensitive personal data (health, financial, or identity documents) and do not knowingly process data from individuals under 16.
2.3 Legal Basis for Processing
We process your data on the following legal grounds under GDPR Article 6:
- Contract performance (Art. 6(1)(b)): Processing necessary to deliver services you have engaged us for — onboarding, project delivery, invoicing.
- Legitimate interest (Art. 6(1)(f)): B2B outreach to companies that are likely to benefit from our services, based on publicly available professional information. We weigh this against your rights and will stop immediately upon request.
- Consent (Art. 6(1)(a)): When you opt in to receive updates, newsletters, or marketing communications.
- Legal obligation (Art. 6(1)(c)): Where required by Spanish or EU law (e.g., invoice and tax record retention).
2.4 How We Use Your Data
- To respond to contact form enquiries and booking requests
- To deliver audit and consulting services you have commissioned
- To send service-related updates, invoices, and communications
- To send occasional content or updates (only where you have opted in)
- To conduct targeted B2B outreach to relevant companies (legitimate interest basis)
- To maintain financial records as required by law
We do not sell, rent, or trade your personal data to third parties.
2.5 Third-Party Services
We use the following tools to operate our business. Each has access to limited data necessary for its function:
We use Google Analytics 4 with IP anonymization enabled, loaded only after you give cookie consent. We do not use Meta Pixel, retargeting cookies, or any other advertising tools.
2.6 Data Retention
We keep your data only as long as necessary:
- Client data: Duration of the engagement plus 2 years (for legal and audit purposes)
- Financial records: 7 years, as required by Spanish tax law
- B2B leads & outreach contacts: Up to 1 year from last interaction, or until you opt out
- Contact form submissions: Up to 6 months from the date of submission
- Opted-in marketing subscribers: Until you unsubscribe or withdraw consent
2.7 International Data Transfers
Our website is hosted on Cloudflare's EU infrastructure. Some of the third-party tools we use (such as Smartlead, HeyReach, and HubSpot) are based in the United States.
For transfers outside the EU/EEA, we rely on adequacy decisions, Standard Contractual Clauses (SCCs), or other lawful transfer mechanisms as required under GDPR Chapter V. You can request further information about these safeguards by emailing wouter@sellsuccessfully.io.
2.8 Your Rights Under GDPR
Under the GDPR, you have the following rights regarding your personal data:
- Right of access: Request a copy of the personal data we hold about you.
- Right to rectification: Ask us to correct inaccurate or incomplete data.
- Right to erasure: Request deletion of your data, where no legal obligation requires us to retain it.
- Right to restriction: Ask us to limit how we use your data while a dispute is resolved.
- Right to data portability: Receive your data in a structured, machine-readable format.
- Right to object: Object to processing based on legitimate interest — including B2B outreach. We will stop immediately.
- Right to withdraw consent: Where processing is based on consent, withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, email wouter@sellsuccessfully.io. We will respond within 30 days.
2.9 Right to Complain
If you believe we have not handled your data correctly, you have the right to lodge a complaint with the Spanish data protection authority:
- AEPD (Agencia Española de Protección de Datos)
- Website: www.aepd.es
- Phone: +34 901 100 099
We would always prefer to resolve concerns directly first — please reach out to us before escalating.
2.10 Policy Updates
We may update this privacy policy as our tools or practices change. The current version with its effective date is always available at this page. For material changes, we will notify active clients by email.
Sell Successfully — Wouter van de Velde — Mallorca, Spain — wouter@sellsuccessfully.io