B2B Sales Consultant
Learn how b2b sales consultant can help your B2B SaaS business build a repeatable, scalable sales process.
Book Your Free Audit →Bad sales results have one of three root causes: the wrong people in the pipeline, the wrong message in the conversation, or the wrong process managing it all. A good B2B sales consultant finds which of those three is breaking your revenue and fixes it - without rebuilding everything from scratch.
I’ve been doing B2B sales for 5+ years across SaaS, software, and professional services companies in the Netherlands, Germany, Belgium, and the UK. In that time I’ve closed over €4M in revenue and worked with teams ranging from solo founders to companies with dedicated sales teams. The problems are usually the same.
What B2B sales consulting looks like in practice
The first thing I do is a diagnostic. I look at your pipeline data, sit in on calls if possible, review your current outreach, and talk to you about where deals are getting stuck. That usually takes a week. From there I build a project plan with specific deliverables.
Common outputs from a b2b sales consulting engagement:
- A defined ICP with qualification criteria your team can actually apply
- Outreach sequences with copy that gets replies (not just opens)
- A structured sales process with clear stage definitions and exit criteria
- A sales playbook covering discovery, demo, objections, and close
- CRM setup that reflects your actual process instead of fighting it
Industries and deal sizes
Primarily B2B SaaS and software companies in DACH and Benelux. Typical verticals: FinTech, HRTech, PropTech, MarTech, HealthTech, vertical SaaS. Deal sizes from €5K to €120K. I’ve also worked with professional services firms that are moving from referral-led to systematic outbound.
How fast do you see results?
The honest answer: first signals show up fast, meaningful improvement takes 60-90 days. Outreach reply rates improve within the first month of new sequences and messaging. Demo-to-close rates take longer because deals already in your pipeline were qualified under your old process. By month 3 you have a real before/after picture.
Patricia at IKI Health had 30+ scheduled sales calls in month 1 after we rebuilt her outbound system. That’s on the fast end - but it shows what’s possible when you fix the right thing quickly.
What a B2B sales consultant costs
Project-based engagements for a full sales process audit and build typically run €4,000 to €10,000. Monthly retainers for ongoing support and coaching run €1,500 to €3,500. The ROI math is simple: one extra deal per month at €5K pays for the engagement in month one.
I don’t run vague ongoing retainers. Every engagement has defined deliverables and a clear end point - or a defined scope for ongoing work.
Our guide on building a repeatable SaaS sales process gives a concrete sense of what a fixed foundation looks like. Ready to figure out what’s actually blocking your sales? Book a free diagnostic call and we’ll find the bottleneck.
Frequently Asked Questions
What does a B2B sales consultant do?
A B2B sales consultant diagnoses why your sales aren't working and fixes it — whether that's unclear ICP, a broken outbound motion, deals dying after demos, no follow-up system, or a founder who is the bottleneck in every deal. The output is a working sales process your team can run without you, with the playbooks, scripts, and CRM setup to support it.
How much does a B2B sales consultant cost?
Project-based engagements typically run €4,000 to €10,000 for a full sales process audit and build. Monthly retainers for ongoing support and coaching run €1,500 to €3,500. For context: if a consultant helps you close one extra deal per month at €5K, they've paid for themselves in month one.
Does hiring a sales consultant mean replacing our sales team?
No. A sales consultant works with the team you have — or helps you define what kind of team you actually need. Most of the time the problem isn't the people, it's the lack of a repeatable process and clear playbook. I build the system around your existing team so they can perform better with what they already have.
What industries and markets do you work with?
Primarily B2B SaaS and software companies across the Netherlands, Germany, Belgium, UK, and broader DACH/Benelux. Typical verticals: FinTech, HRTech, PropTech, MarTech, HealthTech, vertical SaaS. Average deal sizes from €5K to €120K. I've also worked with professional services firms transitioning to a more systematic sales approach.
How fast can we expect to see results?
First results — improved outreach reply rates, more qualified meetings — typically show up within 30 days of implementing new sequences and messaging. Sales cycle improvement and higher close rates take 60-90 days to show up clearly in the numbers. A full before/after picture of what the new process is delivering usually emerges around month 3.
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