Outbound ROI Calculator: project your outbound revenue.
Plug in your numbers. See exactly what your outbound engine could produce.
Free to share — we just ask that you tag sellsuccessfully.io.
Funnel math, not a black box.
This is the same funnel math I build for every outbound engine: team size × emails per rep per day, plus LinkedIn touches per rep per day, × working days per month gives you total monthly outreach. That volume splits into email replies and LinkedIn replies using the reply rate you set for each channel (defaults are 3% email and 12% LinkedIn — roughly what I see across cold email vs. warmer LinkedIn outreach for B2B SaaS, but your real numbers will differ based on list quality and copy). Replies convert to meetings at your reply-to-meeting rate, meetings convert to closed deals at your meeting-to-close rate, and deals × your average deal size gives you monthly and annual projected revenue.
The "return on outbound spend" number on the share card estimates cost per meeting and per euro using a flat €5K/month fully-loaded cost per outbound rep — salary, tools, and management overhead rolled together. It's a simplification (your real cost per rep might be €3K or €8K depending on where you hire and what stack you run), but it's enough to see whether the outbound math actually pencils out before you hire or scale a team.
Every number updates live as you move the sliders, and there's no submit button — nothing gets sent anywhere while you're testing scenarios. Treat the result as a projection based on your own assumptions, not a forecast I'm making for you. If your actual reply rates are lower than what you plugged in, the honest move is to fix the reply rate before you scale volume — more outreach at a broken conversion rate just burns more list.
Questions people ask
How is the projected revenue calculated?
Straight funnel math, no AI or black box involved. Monthly outreach = team size × (emails + LinkedIn messages) per rep per day × working days. That volume gets multiplied by your email and LinkedIn reply rates to get replies, then by your reply-to-meeting rate to get meetings, then by your meeting-to-close rate to get deals. Deals × your average deal size = monthly revenue, and monthly × 12 = the annual number. The 'return on outbound spend' figure on the share card divides that monthly revenue by an estimated €5K/month fully-loaded cost per outbound rep.
Is my data saved anywhere?
No — this calculator runs entirely in your browser. There's no email gate on it and nothing gets sent to a server as you move the sliders; close the tab and the inputs are gone. The 'Copy share link' and 'Download image' buttons on the result card only generate a link or a PNG on your own device — they don't store your numbers anywhere either.
How accurate is this projection?
As accurate as the numbers you put in. The default sliders reflect roughly typical B2B SaaS ranges I see across client outbound engines, but reply rates, meeting-show rates, and close rates swing a lot based on your ICP, offer, and how personalized your outreach actually is. This tool won't tell you whether a 3% email reply rate is realistic for your market — it just shows you where that number leads if it holds. Plug in your real numbers from your CRM or outreach tool for something you can actually plan around, not the defaults.
Ready to build this pipeline for real?
The numbers look good on paper. Let's make them happen. Book a free video audit and we'll map out your outbound system together.